It’s Wimbledon time! And as such, our mind are on classic white tennis shoes.
I don’t mean the high tech trainers that Andy Murray and co will be wearing
for the next fortnight, but the traditional plimsoll-styles more akin to our other
great British tennis hero, Fred Perry.
The all white monochromatic look has taken over this season and Wimbledon gives us a great
reason to rock this sports luxe style. This trend has us all loving some clean cut classics like
the Adidas Stan Smiths, Lacoste and Nike.
Photographer Toufic Beyhum returns to Brixton to capture the footwear fans kicking
back at Friday prayers.
Just inside the entrance of Brixton masjid is an undiscovered sneakerhead’s paradise:
racks and racks of the latest adidas and Nikes where worshippers leave their shoes before
entering the sacred space. It’s here that photographer Toufic Beyhum has been
documenting footwear fans at Friday prayers for a year, in a series that debuted on Dazed.
Beyhum’s project caused a stir in the Muslim community – after the images found
their way around the mosque, he had people coming up to him saying how much
they loved them (the imam even declared himself a fan).
Pharrell’s huge adidas Originals Supercolor Superstar Collection will be
release in UK tomorrow.
The pack showcases the timeless basketball silhouette in fifty different
shades that will have something for everyone, a colour for every mood,
and every look. Pharrell wanted to empower fans with the freedom of expression
with their style, and we’ll leave it to the man himself to explain the overall
concept for the project:
“Supercolor is a celebration of equality through diversity. With 50 colours
of the Superstar, everybody will be able to select his or her colour. It is more
diverse than any pack ever before and therefore it is more individual than any pack
ever before”, says Pharrell of the release. “With every shoe treated exactly the same,
all colours are equal. No matter what colour you choose, you can be part of
Supercolor. Choose your colour.”
If you love the 90’s and you love a pair of trophy trainers, this one’s for you.
Adidas Originals has teamed up with ultra-cool casting agency Anti-Agency to give
it’s iconic Superstar trainers an even cooler twist, creating the Superstar Girl Gang.
The campaign itself celebrates some of Britain’s best female talent, both behind
and in front of the camera, with the results inspiring us to slip straight back
into a classic pair of Adidas kicks.
Adidas released another adidas ZX Flux this Fall that have definitely turned some heads.
Using their adidas ZX Flux Tech NPS model, they provided their signature model to be a serious
competitor in the game. Coming to retailers in a plethora of colors, the adidas ZX Flux Tech NPS
“Muticolor” is your gateway to a colorful Fall/Winter.
The adidas ZX Flux Tech NPS “Muticolor” features a crazy design of
different colors throughout the entire upper canvas.
Black on the signature adidas stripes and complimenting finishes add depth to the appearance.
White on the heel cap and midsole finish things up while bringing the whole design together.
The adidas ZX Flux Tech NPS “Muticolor” is available at select adidas retailers, so let us know if you would rock these crazy kicks!
“The Golden Years”, a new series of the photographer Dean Bradshaw,
to whom we already had the excellent project “Real Life Superheroes”,
and who this time stages sports seniors in action into portraits full of energy.
A humorous response to the traditional images of young athletes
usually found in advertisements and magazines.
As we all know, Rita Ora is known for her incredible sense of style, although we have been left feeling a little bemused after seeing her walk out in a monochrome outfit…nothing wrong with that we know…but her monochrome look is styled with a pair of thigh high stripy socks and to finish it off a pair of the currently very popular Adidas sliders. Separately a definite thumbs up, but together? Make up your own minds…