This week we take you back to the 70’s when some of your favourite styles first hit the tracks, courts and streets. Still going strong today, here’s our selection and their modern day versions.
Originally unveiled in 1972 where it was being worn by Team USA at the Munich Olympics, the Nike Cortez catapulted Nike Inc into the mainstream and onto the feet of millions looking for comfort and understated style. 45 years later and countless film cameos later, the Cortez still fits the bill and looks as good as ever.
Around the same time the Cortez was appearing on running tracks, the Nike Blazer made its debut on the NBA basketball courts notably on the feet of George ‘TheIceman’ Gervin. A simple design with the large Swoosh, the Blazer over the years has featured in suede, canvas and leather with high or low versions. Collaborations with the likes of Stussy and Futura have only increased their appeal. A ‘3 pointer’ shoe if there ever was one!
ADIDAS STAN SMITH
The 70’s was a great decade for sport with tennis featuring heavily. In 1973 adidas approached the American player Stan Smith to endorse a shoe called the adidas Haillet which was named after retiring Frenchman Robert Haillet. The shoe was renamed the Stan Smith and went on to sell in the millions. Now less likely to be seen on the courts, the shoe has become a fashion mainstay due to its subtle design and versatility.
In 1966 the Van Doren Rubber Company started footwear production and continues to this day as Vans. The business started selling basic deck shoes but by the70’s a shoe named ‘Style 38’ with its groundbreaking style had taken skate functionality to a new level. Eventually known as the Sk8-Hi, the shoe has become a fashion staple and is worn the world over. Available in many versions from the classic to the MTE winterized versions.
Who would have known that a shoe made for handball would go on to become a global fashion classic worn by athletes as well as subcultures alike. In the 70’s adidas pushed the boundaries with dyed suede uppers and was initially only available in red or blue. Over the years the style has been tweaked and various colours added but the Gazelle DNA remained. Today’s versions stay true to the original design and after 50 years who can not resist a pair of Gazelle’s?