ARTIST OF THE WEEK #8 _ SANDRO GIORDANO

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Sandro Giordano is an Italian photographer who builds elaborate setups involving people
falling down and their stuff flying everywhere. That’s it. That’s his thing. And why not?
Humans are programmed to find faceplants funny.
“My photographs are short stories about a falling-down world,” he says.
“Each shot tells of worn-out characters who, as if a sudden black-out of mind and body took over,
let themselves crash with no attempt to save themselves because of fatigue.
They reach their limit beyond which their false self cannot go.”
Sandro is gaining a huge following for his colorful schadenfreude. Are you listening,
designers and models? Don’t forget to get your rest and take your vitamins.
And when someone says ‘break a leg, ‘please don’t actually break a leg or other limb like
Sandro’s poor souls (who, by the way, are live models asked to hold those poses for hours).
Safety first!

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