Anyone for tennis?

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As the Wimbledon championships are underway we have one colour in our mind – WHITE. The tradition which has been implemented for over a century is one of the most famous dress codes in sports.

Not only is white a reflection of Wimbledon tennis but it is the grand slam colour of summer. In this post we are looking at our favourite whites.

So ace this summer season by avoiding breaking the rules and following our guide to our best white shoes in our current stock. And yes off-white and cream is off the court for our special feature.

Nike Air Force 1 ’07 Lv8

128599b 128599It’s almost impossible to go wrong with this classic Nike style. The Nike Air Force LV sports a leather upper for comfort with a woven detail across the shoe. The full length Air-Sole unit is perfect for cushioning and impact protection.

Birkenstock X Papillio Arizona Birko-Flor Platform

Birkenstock_platform_whiteThe Arizona platform is a must this summer. The popular model from the Papillio collection creates an elevated look both for fashion and comfort. Team this pair with jeans and a casual t-shirt for an everyday look.

Minnetonka 1975

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Although they might be boots, the short style allows the pair to pass for an easy wear summer shoe. The fringe feature automatically gives the boots a festival feel and is a classic fit for our British weather.

Nike Roshe One

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Looking the part for the gym has never been easier with the Nike Roshe One. Worn with or without socks the shoes allow the feet to breathe whilst providing a lightweight feel for easy movement.

Lacoste L.ydro 116 1

Lacoste_L_ydro_116_1_whiteAn in-between sandals and trainers, slip-ons are always the ideal shoes for summer. The Lacoste L.ydro features a cushioned insole and canvas lining. For an effortless look these slip-ons can be dressed up or dressed down.

 

 

Words by Florinda Ceri

 

Nike Cortez: building an icon

  nike_cortez_bwBorn with an athletic heart, the Cortez is known as the only sneaker to become a best-seller for two different shoe companies. It was originally built as a prototype from the best bits of two existing models from the Japanese company Onitsuka Tiger by Bill Bowerman, legendary Oregon track coach and jogging guru who was trying to build a light and durable running shoe. After years of designing and experimenting, Bowerman finalized the image of the Cortez in 1968 and Onitsuka Tiger found the hybrid creation an splendid idea so they commercially released the shoe for the 1968 Mexico Olympics becoming an instant hit.

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On board as a technical advisor for an Oregon-based sports gear company named Blue Ribbon Sports, an official distributer of Onitsuka’s innovative shoes run by one of Bowerman’s former pupil, Phil Knight, Bowerman himself was aware of the commercial possibilities his design had. Eventually the marriage between Onitsuka and Blue Ribbon Sports soured and, whilst distributing Tiger, Knight and Bowerman started to develop their own line of sneakers called Nike, being the Cortez their first design and their most successful product. Officially released as Nike Cortez for the 1972 Munich Olympics, the demand for the shoe grew exponentially nearly immediately after the public noticed the shoe was being used by the 1972 Olympic Athletes. The sales went through the roof reaching $800,000 during its first year of commercial life and the rest is sneakers, sports and streetwear history.

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COMPILE-NIKE

Over the past 20 years the Nike Cortez has continuously been redesigned. From a running shoe it turns to be an element of urban culture with a strong visual identity and its own codes. The black and white Cortez, for example, is commonly worn by latino gangs favouring the shoe’s comfort and simple design. It also had a deep impact on contemporary hip hop and graffiti streetwear, amongst many other popular fashion trends it had been adapted to. It keeps, though, the main feature that made Bowerman’s original design a big success: thick and long-lasting herringbone rubber outer sole with a full-length midsole manufactured from dual-density foam (the first ever shoe to be released with this characteristic). The combination of these two soles reduces leg fatigue, raises the heel of the shoe to reduce Achilles tendon strains and provides maximum comfort. It’s appearance has not changed a lot though, from the original leather material turning to nylon and suede to reduce shoe’s weight leading to its final transformations so far. Despite the use of new tech fabrics the shoe has kept its iconic simple and minimalistic outer design with the Nike Swoosh across the sides of the shoe. Continuously improving to keep the shoe’s strong identity and character, the Nike Cortez is in the middle of a streetwear comeback becoming one of the on-trend vintage designs you are likely to see this summer in every festival, club or beach party.

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by Marcos F Gallego

ARTIST OF THE WEEK #3 _ KEF!

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With a unique style merging complex linear form with animalistic characters, the murals of German born
(and London-based) graffiti artist, KEF!, can be easily spotted across an infinite list of European cities –
embedding his abstract designs in iconic urban areas.

Check out his impressive body of work below.

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http://instagram.com/kefart