Not many films can say they have had enough influence to have their own day, but on Wednesday 21st October 2015 the world celebrated ‘Back To The Future day’, so called because it is the date which main character Marty McFly travels 30 years in the future to in the 1989 classic.
Nike Create Self-Lacing Trainers
Many great inventions which appeared in the film seemed impossible at the time but have since become a reality, including video calling and handheld computers. However one feature to come true which many wouldn’t have expected is self-lacing trainers.
For the special day the world famous trainer company decided to challenge their R&D team to come up with a special pair they could give to Michael J Fox, original actor of Marty, on the big day. After teasing fans on social media, Nike presented him with the first pair, which feature their patented self-lacing technology and bear a strong resemblance to the pair from the film.
According to Nike, the shoe-lacing mechanism is “an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support. But this is just the first iteration.”
The special limited edition pair which were made for Back To The Future Day will be auctioned off next year with all the proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. Nike have however hinted that the shoes may just be the first pair of many to come, with self-lacing coming to more designs in the years ahead.
“By imagining the future, we create it,” reads the statement from Nike. “Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner.”
Some believe that this move my Nike could be a signal that our footwear is set be another product which will feature ‘smart’ technology in the future. This is most likely to initially be for sporting purposes, with some football boots already containing chips and sensors which can log distance covered and other useful metrics.
Extreme sports brands could also potentially start experimenting with designs which link to a skateboard or adapt themselves in order to provide the best grip and comfort. Companies such as Vans and Globe trainers may want to look for ways which can set them apart inside a competitive market; although they would have to be sure they won’t alienate their core customers.
Vans, Nike, Adidas & Globe Trainers Plus More At Scorpion Shoes
At Scorpion Shoes we offer a diverse range of footwear including the latest skate shoes from brands including Vans, Etnies, Nike and Globe trainers. We also stock a huge selection of boots, sandals and other types of shoe for both women and men and a variety of styles and colours.
We pride ourselves on our fantastic customer service, so if you have any questions please don’t hesitate to get in contact by calling 0207 267 6195 or email firstname.lastname@example.org