Scorpion’s festivals guide 2016

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Summertime is coming and once again the festival season slowly encroaches on our workaholic lives. Those days of cool sounds, joy and booze under the sun are finally back and we at Scorpion Shoes are looking forward to get the most out of them. Here is our selection of upcoming events with a bit of music and happiness for every taste and age:

MAY

LOVE SAVES THE DAY 28th and 29th – Bristol

Major electronic two-dayer nurtured in Glastonbury’s Dance Field with Hot Chip, Dizzee Rascal…

COMMON PEOPLE 28th and 29th – Oxford + Southampton

Second year of this festival baby from the Bestival franchise with Primal Scream, Duran Duran…

WE ARE FSTVL 28th and 29th – Upminster, London

Mega rave offering 14 stages of electronic music with Sven Väth, Fatboy Slim…

JUNE

RED ROOSTER 2nd to 4th – Euston, Suffolk

Small and chilled event in Suffolk’s countryside full of Americana and good vibes with James Leg, Bob Log III…

GOTTWOOD 9th to 12th – Holyhead

Wales woodlands rave with Two Bad Mice, Andrew Weatherall…

DOWNLOAD 10th to 12th – Castle Donnington

One of the best-loved British heavy rock festivals with Black Sabbath, Iron Maiden…

FIELD DAY 11th and 12th – Victoria Park, London

One electronic music and one indie rock day on the trendiest capital park with James Blake, PJ Harvey…

PARK LIFE 11th and 12th – Manchester

Hip hop and dance blow-out in Heaton Park with Major Lazer, Ice Cube…

AFRICA OYÉ 18th and 19th – Liverpool

One of Britain’s only large scale free events, focused on African music with Ifa Band, Mbongwana Star…

GLASTONBURY 22nd to 26th – Pilton

The world famous mainstream festival with Adele, New Order…

BLISSFIELDS 30th to 2nd July – Woodmancott

Themed around a house party for this year with Roni Size, Everything, everything…

JULY

LOVE SUPREME JAZZ FESTIVAL 1st to 3rd – Glynde Valley, Brighton

The jazz extravaganza funniest festival with Grace Jones, Burt Bacharach…

BRITISH SUMMER TIME 1st to 10th – Hyde Park, London

Mainstream giant superstar pop concerts in the heart of West London with Florence & the Machine, Mumford & Sons…

NASS 8th to 10th – Shepton Mallet

As much about action sports (BMX, mountain bike, stunt skating…) as about music with Stormzy, Knife Party…

T IN THE PARK 8th to 10th – Auchterader, Scotland

Scotland’s biggest festival with The Stone Roses, Disclosure…

LOVEBOX 15th and 16th – Victoria Park, London

Dance festival that emerged from Groove Armada’s club of the same name with LCD Soundsystem, Major Lazer…

CITADEL 17th – Victoria Park, London

Make the most of this summer Sunday with Sigur Rós, Caribou…

LEEFEST 28th to 30th – Secret location in Kent

Began as a teen party, this is one of the most special festivals across Britain with Roots Manuva, Little Simz…

CAMBRIDGE FOLK 28th to 31st – Cherry Hinton

At its 52nd edition, one of the oldest festivals in Britain and a folkie institution with Gogol Bordello, Imelda May…

WOMAD 28th to 31st – Malmesbury

Probably the most renowned world music festival in the world with Sidestepper, Tetish…

BOOM BAP 29th to 31st – Mildenhall

Only hip hop event of its kind in the United Kingdom with Da$h, A-F-R-O…

AUGUST

BELLADRUM TARTAN HEART 4th to 6th – Beauly, Inverness

One of the northernmost festivals in the United Kingdom full of Celtic vibes with Madness, The Darkness…

WILDERNESS 4th to 7th – Great Tew, Oxfordshire

Wilderness is a chance to enjoy a natural reserve environment and lots of side activities and classy night parties with The Flaming Lips, Robert Plant…

BOARDMASTERS 10th 14th – Newquay, Cornwall

A surf and music five day party with Kaiser Chiefs, Craig David…

GREEN MAN 18th to 21st – Crickhowell, Brecon Beacons

Full of rootsy charm in the Welsh countryside this event comes full of magic with James Blake, Wild Beasts…

V 20th and 21st – Weston-under-Lizard + Chelmsford

If mainstream pop is your piece of cake you will certainly love this festival with Rihanna, Justin Bieber…

CREAMFIELDS 25th to 28th – Daresbury

UK’s biggest dance music festival with Fatboy Slim, Tiësto…

THE BIG FEASTIVAL 26th to 28th – Kingham

Hosted by Jamie Oliver and Alex James, this gastro-fest have as many big name chefs as bands. With Róisín Murphy, Foxes…

SEPTEMBER

END OF THE ROAD 2nd to 4th – Tollard Royal, Wiltshire

Laid-on and impressively curated, this small festival is a healing experience to mark the end of the summer with Animal Collective, Cat Power, Joanna Newsom…

ONE LOVE 2nd to 4th – Chigwell, Essex

UK’s only major reggae festival with Lee Scratch Perry, The Gladiators…

BESTIVAL 8th to 11th – Downend, Isle of Wight

The last major summer event, this festival in Isle of Wight is going to show a drum&bass history set by curator Rob da Bank as well as the performances of Hot Chip, The Cure…

UNDERCOVER 9th and 10th – Brighton

Boozely affable event focused on ska and punk performances with Spear of Destiny, The Selecter…

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Everything was easier before 2005. You just got some of your best looking old clothes and shoes to enjoy those days in a tent and in front of the stage with your friends at your side and a drink in your hand. Indeed you had to worry about looking great just in case that girl or guy (or both) were around, dress to impress you know… But it was mostly about looking nice without ruining your best footwear and clothes for the rest of the year. Then, that summer of 2005 at Glastonbury, Kate Moss stomped in the mud wearing a pair of Hunter Wellington boots and the game changed forever. The British style icon thankfully forced us all to stop worrying about wearing practical comfortable clothes and shoes that could easily adapt to unpredictable weathers (and probably lakes of mud) but to look chic and show some style even in the wildest conditions.

Well, maybe you need to keep worrying about your clothing but here at Scorpion Shoes we’ve decided to give you a helping hand at least with your footwear. We’ve been delving into magazine articles, influencers’ selfies and blog posts to grab an idea of what the trendies and TOWIEs (if that’s an indicator) are going to wear for the festival season. So here is our selection of favourites for every occasion and scenario. Are you ready?

Starting from THE CLASSICS, immortal styles which are going to work in every occasion. An easy pick, true, but also a wise one:

-After Kendall Jenner’s Instagram post last year, white sneakers are going to be everywhere this 2016. Nike Air Force 1 is the eternal standard but the Adidas Superstar will be seen everywhere too. Why not try the black option? Black is the new black, you know…

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-Converse is a festival classic and you can go for the most iconic fabric but maybe you’d feel safer choosing the colourful rubber or the more durable leather option.

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-Also an eternal style favourite, Vans is coming back stronger than ever this year. You can go for the special 50th anniversary or the Hoffmann Fabrics collaboration editions but as we’re speaking about classics, the Old Skool has always been (and will always be) there.

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As for classics, we also need to consider SHOES, always a smarter option which is also compatible with the latest streetwear trends.

-Dr. Martens 8249 shoes, East Londoners’ official footwear, are a good option for those who play hard at electronic or ska nights.

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-Even more arty, the deconstructed suede shoe Trigenic by Clarks is an option for the avant garde who also look for total comfort.

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-Moccasins are definitely on trend this year: they might be more suitable for drier climates (as this trend actually began in Coachella’s dusty environment) but with the Minnetonka suede moccasin/ankle boots you are going to look like the Wild West Queen.

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Another classic range, perfect for the ever-changing British weather, is BOOTS. Here are our choice picks;

-The durable and all-purpose Caterpillar are the perfect match for hip hop and RnB environments.

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-The Dr. Martens classic 1460 boot is more suitable for indie and alternative gigs and with the 90s’ comeback, we’re sure you are absolutely in!

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-Another big trend this year is ankle and cowboy boots… We have chosen the Blundstone in burgundy to match almost any outfit and weather/music condition.

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-Wellington boots are a festival classic which work great both for comfort and style. Although Hunters are a bit off trend this year, the handmade and super high quality French brand Le Chameau can offer a very distinct and elegant alternative.

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Also, Wellington booties are always a good choice and we are definitely in love with the classic sailor charm of the Barbour Beacon.

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Trying to avoid muddy floors but wanting to keep your feet fresh and cool? Then FLATFORMS are made for you!

-There’s no fresher flatform than the Fred Perry Phoenix, with its mesh fabric, they guarantee a cool retro look!

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-The Superga 2790, with its iconic shape and huge variety of colours, is always a good choice but, if you’re feeling a bit more summery, then you definitely have to go for the rope sole collection, mixing the best of flatforms with the natural and warm espadrilles look.

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Oh and espadrilles! We are all waiting for the first batch of heat to wear these comfortable and light shoes and pretend to be Don Johnson. They’re omnipresent on beaches, pools and of course festivals. And when speaking about espadrilles, of course Toms is the reference. You can go for the most classic ones or this year’s new design, the open toe ones. With their large range of designs and prints it’s always difficult to choose one…

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Last but not least, an unmissable item for any proper summer outfit and something that you can’t miss when packing for a festival, SANDALS. You will need them for taking a shower (if you are one of that kind) but they also are a big trend accessory nowadays!

-On one hand you can go for the classier styles that different brands are offering, from the wedges on the Tommy Hilfiger style to the high quality leather and exceptional design of the Camper models, not forgetting the awesome and delicate Hush Puppies, perfect for a warm and natural look.

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-On the other hand, this year’s biggest trend comes from two classics reinvented. Both the Nike Benassi and the Adidas Adilette are brought back to life with the addition of white socks. Yes, white socks and sports slides… What some years ago was still an aesthetic affront has become the must wear of this season. Even Miley Cyrus and Rita Ora can be seen wearing them all the time! And, of course, it all started some years ago with the combination of the most famous German sandals brand, Birkenstock, and thick wool socks, being worn even during wintertime by almost every fashion connoisseur around the globe.

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BONUS TIP

Not to forget, one of the most important fashion accessories you need for a complete festival outfit (and the only one which is absolutely necessary, to be honest) is a good BACKPACK. We have chosen two different styles from our huge range of bags. The all purpose classic Converse bag is full of different sized pockets and perfect to keep all your stuff under control during those long and crazy festival days. Our other choice is the high quality and very original Sprayground Livest One with a lovely and colourful ethnic-inspired print and golden details that is going to make you stand out from the crowd which ever festival you end up at!

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by Marcos F Gallego

havaianas: the long and sunny road

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Born as a Brazilian working-class commodity, the now omnipresent Havaianas have walked a long way before becoming the quintessential comfy summer slip on we know today. Their story began in the early 60s when Brazilian company Alpargatas, founded in 1907 by the Argentinian-born Scotsman Robert Fraser, marketed a version of flip-flops made with local high quality gum under the name of Havaianas, the Portuguese word for Hawaiians. With their first pair launched in 1962 and inspired by the Zori, a traditional Japanese sandal made of rice straw, its design was quite simple, white insoles, blue coloured outsoles and straps with a rice grain texture on the rubber soles. They first succeeded as a popular shoe for lower class workers as they were comfortable, durable and cheap. They could be found exclusively in small neighbourhood stores and from 1964 onwards, in many Brazilian towns throughout the countryside as a result of traveling salesmen who sold them from their Volkswagen vans as they travelled up and down the country.

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Their humble origins made them known as chinelos de pobre (poor man’s flip flops). Nevertheless, they were very successful at the time selling a thousand pairs a day and becoming a national symbol for Brazilian working people. Although Alpargatas registered the patent of Havaianas in 1966 and they can be considered the original rubber flip flop, their popularity produced many imitator brands so in 1970 Havaianas came out with a new and successful campaign called Havaianas: As Legítimas (Havainas: the Legitimate Ones) to take on the competition. A bit later, during 1973, they changed their slogan to the more direct Protect yourself from phonies. Havaianas- the real ones. They don’t lose their shape, don’t smell and the straps don’t come loose taking advantage of the still secret formula of the high quality gum, durability and comfort characteristics that made them a big success amongst Brazilian popular classes. In 1980, millions of pairs were being sold each year and the Brazilian government listed them as a fundamental product to control inflation, like rice and beans.

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But this popular success was not reaching high end customers of developed countries nor having any impact on the fashion industry. Their models remained exactly the same basic white and blue design for many years. In 1969, there was a production error creating a batch of green Havaianas which broke the blue and white monotony. When this haphazardly coloured model hit the markets there was a very positive reaction so the company started to produce brown, yellow and black pairs keeping the white body as a main feature. It was one of the first steps to move towards more on trend audiences. Also, 1970 onwards, the hippie movement helped to move Havaianas even further as youngsters and those more politically involved started to wear them as a symbol of freedom and also support for the less favoured inhabitants of the country.

Nonetheless, in the late 80s and early 90s the brand was in a crisis, with less influence on an increasingly globalised fashion market. They started to develop new styles in a brand building attempt to reach different sectors of Brazilian society and also different markets all around the world. In 1995 they launched Havaianas Floral, their first printed design with hibiscus flowers as decoration. The following year, they released one of their most successful styles, Havaianas Top. It started as a streetwear trend, inverting the sole to make the outsole face upwards and creating the appearance of a monochrome sandal. The launching of Havaianas Top was the starting point for higher social classes to wear Havainas and the beginning of their infiltration into the fashion establishment. Originally they launched this style in 8 colours; nowadays it’s available in over 15 different monochrome shades.

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Due to the celebration of 1998 World Cup in France, they launched the Havaianas Brasil, with a small Brazilian flag on the strap to show support for their team, becoming an international success and meaning the beginning of the brand’s international expansion. One year after, in 1999, Havaianas were shown on Jean Paul Gaultier’s catwalk and made its own mark in the world of high fashion. The company started to work with some of the highest brands and designers around the world as well as widening their distribution in Western Europe, US, Japan… The brand can nowadays be found in more than 60 countries.

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The new millenium saw the consolidation of the brand’s international prestige. With the support of many brilliant advertising campaigns delivered by Marcello Serpa for the agency Almap BBDO and an impressive visual identity based on pure intense colours and organic shapes, the company kept the track of innovation. In 2000 and to celebrate the new millenium, they launched the first sandal that glowed in the dark. A year after they gave birth to Havaianas Special Collection which further marked Havaianas’s presence in the world of high end fashion with exclusive details like crystals and metalwork. In 2006 the Havainas Slim arrived to the markets, specially designed for women they had a thinner and more delicate strap. In 2010 and with less benevolent weathers than the Brazilian one in mind, Havaianas launched the Soul Collection, a range of casual sneakers and espadrilles with the Havaiana’s character keeping the rubber sole.

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We all wait for the first rays of sun in order to wear this iconic shoe on beaches, around pools or in far away destinations. Never has such a simple design brought so many different and original ideas. What will be next?

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by Marcos F Gallego

Nike Cortez: building an icon

  nike_cortez_bwBorn with an athletic heart, the Cortez is known as the only sneaker to become a best-seller for two different shoe companies. It was originally built as a prototype from the best bits of two existing models from the Japanese company Onitsuka Tiger by Bill Bowerman, legendary Oregon track coach and jogging guru who was trying to build a light and durable running shoe. After years of designing and experimenting, Bowerman finalized the image of the Cortez in 1968 and Onitsuka Tiger found the hybrid creation an splendid idea so they commercially released the shoe for the 1968 Mexico Olympics becoming an instant hit.

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On board as a technical advisor for an Oregon-based sports gear company named Blue Ribbon Sports, an official distributer of Onitsuka’s innovative shoes run by one of Bowerman’s former pupil, Phil Knight, Bowerman himself was aware of the commercial possibilities his design had. Eventually the marriage between Onitsuka and Blue Ribbon Sports soured and, whilst distributing Tiger, Knight and Bowerman started to develop their own line of sneakers called Nike, being the Cortez their first design and their most successful product. Officially released as Nike Cortez for the 1972 Munich Olympics, the demand for the shoe grew exponentially nearly immediately after the public noticed the shoe was being used by the 1972 Olympic Athletes. The sales went through the roof reaching $800,000 during its first year of commercial life and the rest is sneakers, sports and streetwear history.

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Over the past 20 years the Nike Cortez has continuously been redesigned. From a running shoe it turns to be an element of urban culture with a strong visual identity and its own codes. The black and white Cortez, for example, is commonly worn by latino gangs favouring the shoe’s comfort and simple design. It also had a deep impact on contemporary hip hop and graffiti streetwear, amongst many other popular fashion trends it had been adapted to. It keeps, though, the main feature that made Bowerman’s original design a big success: thick and long-lasting herringbone rubber outer sole with a full-length midsole manufactured from dual-density foam (the first ever shoe to be released with this characteristic). The combination of these two soles reduces leg fatigue, raises the heel of the shoe to reduce Achilles tendon strains and provides maximum comfort. It’s appearance has not changed a lot though, from the original leather material turning to nylon and suede to reduce shoe’s weight leading to its final transformations so far. Despite the use of new tech fabrics the shoe has kept its iconic simple and minimalistic outer design with the Nike Swoosh across the sides of the shoe. Continuously improving to keep the shoe’s strong identity and character, the Nike Cortez is in the middle of a streetwear comeback becoming one of the on-trend vintage designs you are likely to see this summer in every festival, club or beach party.

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by Marcos F Gallego

Exhibitionism

exhibitionismThe Rolling Stones EXHIBITIONISM is the first international exhibition on the Rolling Stones. Located in the Saatchi Gallery, it spreads all over two floors with 9 thematic galleries and hosts the largest collection of items and memorabilia of the band ever shown. It’s worthy of a visit even if you are not a true fan of the legendary group as it guides you through the cultural history of the last six decades displaying more than 500 objects in a fully immersive, multimedia experience.

 

Rolling-Superga-headerSuperga have teamed up with The Rolling Stones to create a special edition to launch in line with the exhibition. This premium shoes feature a cotton canvas upper with Rolling Stones and Exhibitionism prints, the iconic Tongue and Lips logo on the heel tab, Rolling Stones and Superga co-branded insoles and are available in unisex sizes so there’s a treat for every fan of the band in your house.

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by Marcos F Gallego

Floridian Pirates

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Nike Skateboarding has recently launched their fourth collaboration with one of the most infamous skate parks in the world, the Skatepark of Tampa (SPoT). They worked together developing a design inspired by the story of an allegedly historical character: José Gaspar, known as Gasparilla, was a Spanish naval officer who deserted and turned to piracy around 1783. He fled to the virtually uninhabited west coast of the Spanish Florida and established his base on the Gasparilla Island from where, sailing his ship the Floridablanca, he and his pirate crew plundered dozens of ships and amassed a huge cache of treasure. Their savageness soon became a terrifying legend in the area: male prisoners would be recruited as pirates or directly put to death while female ones would be taken to a nearby isle (called Captiva Island for this reason), where they would serve as his concubines, become the wives of his pirate crew, or await ransom payment from their families. Around the end of 1821, same year that Spain sold the Florida territory to the United States, he decided to retire after 40 years of piracy but, when he and his crew were dividing his vast treasure, they descried a fat British merchant ship, an opportunity too good to pass up. But as they approached in the Floriblanca, the intended victim lowered the Union Jack and raised an American flag, revealing that this was no merchant vessel, but the pirate hunting schooner USS Enterprise. In the battle that followed, Gasparilla’s ship was riddled by cannonballs and in danger of sinking. Rather than surrender, Gaspar wrapped an anchor chain around his waist and dramatically leapt from the bow, shouting “Gasparilla dies by his own hand, not the enemy’s!” Most of his surviving crew were captured and subsequently hanged, but a few escaped. Since 1904 the city of Tampa runs a festival commemorating his legendary life which has became one of the biggest parades in the area, performing a friendly invasion of Tampa Bay among many other activities.

The SPot x Nike SB Gasparilla Dunk High Premium features embroidered sabres on the toe box, a 3M Swoosh on either side, a custom Jolly Roger graphic from artist Sean Cliver as the tongue tag, and premium colored threading on the heel, making each pair a true collector’s treasure.

 

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If by any chance you are in Tampa, Florida around the end of January, you should not miss the huge Gasparilla Pirate Festival that at least on the pictures looks amazingly fun!

 

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by Marcos F Gallego

Swinging London (one more time)

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Last week we hooked up with our friend Johanna Payton who runs a fantastic blog highlighting 60’s fashion. She took a pair of Fred Perry Phoenix from us and wrote an awesome article where she demonstrates the endless possibilities of mixing contemporary sneakers and vintage clothing. You can read the full article and check more pictures on her blog, which we truly recommend to everyone interested in vintage clothing and 60’s culture. Also, thanks to Eliott Swan for his photography skills!

 

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by Marcos F Gallego

How To Look Professional At Work Without Looking Boring

Dressing for work is something which can be stressful, if you let it be. Finding a way to look smart and professional without looking boring can seem difficult to some, but in fact can be done very easily after some simple considerations. Workplace attire obviously varies considerably between different companies and can even vary between teams within the same business.

Adding personality to your work clothes doesn’t mean being radical and wearing flip flops into the office in December or any other inappropriate clothing which could get you some funny looks. Here we will look at how you can maintain a professional look in your job, broken down into each of the most common workplaces:

For A Casual Workplace

If you work in a relatively casual environment, then you have a decent amount of choice and flexibility. This can be the best situation for some and the worst for others, depending on how much you enjoy choosing your clothes for the day.

If jeans are accepted then choose a dark wash pair which fit you well, along with casual jumpers and some stylish yet understated footwear such as chukka or Barbour boots. Keep accessories to a minimum, with a small amount of jewellery such as a watch or bracelet.

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For A Creative Workplace

A creative workplace also offers considerable flexibility when it comes to choosing your workwear, although it may vary depending on the type of creative business you are working for. Tech companies are more similar to the casual workplace mentioned above, however if it is a more artistic based company then you may choose a style which is slightly more outlandish.

A good look to try is simple t-shirts combined with tailored trousers and some cool Nike or Adidas trainers which feature colours which aren’t too bold. Stick to neutral or pastel based colours, as nobody likes staring at luminous footwear while their trying to concentrate! If you are struggling to decide your best option, then take a look at what your co-workers and superiors are wearing to help you choose.

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For A Formal Workplace

High quality, stylish choices are a must if you work in a conservative workplace where the dress standards are high. It’s fine to stick with classic tailored pieces, but add in your own touches to set you apart from the rest. Experiment with clothing which is a bit different, such as double breasted suits, oversized bow ties, blazers in bold colours or patterns and slim-fitting dark-coloured suits.

For footwear, it is worthwhile finding a pair which will last you more than just a couple of months. This could be a nice pair of black or tan coloured Ted Baker shoes, or some classic Bass Larkin loafers in black or wine colours.

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A Few Workwear Don’ts

  • Don’t get caught up in a trend – What is the big trend today could be a source of ridicule tomorrow. Focus on pieces which suit your style rather than adopting someone else’s, as otherwise you will end up with a clothes collection which doesn’t go together easily.
  • Don’t assume that off the hook means ready to wear – Choosing off the hook is perfectly fine, just make sure you choose items which will fit and last you for more than a couple of weeks. If you wear suits then there is no comparison with one which has been tailored to you.
  • Don’t try to match everything – Trying to match everything together can make it seem like your trying too hard and make your look feel older than it is. Try mixing different colours and patterns which you haven’t tried before and remember the ones which suit you best.
  • Don’t select quantity over quality – Invest in clothing which will last through the seasons without looking old and tired. Good quality clothes will last you for much longer and stay trendy over time, particularly with winter coats and formal shoes.

Barbour Boots, Formal Shoes & Trainers At Scorpion Shoes

At Scorpion Shoes we have a huge range of footwear including boots, trainers and sandals, plus hats, bags, belts and other accessories. From Barbour boots to Vans old skool trainers, we’re confident you’ll find your ideal pair of footwear in one of our Camden stores, or through our website.

We pride ourselves on our fantastic customer service, so if you have any questions please don’t hesitate to get in contact by calling 0207 267 6195 or email customer-services@scorpionshoes.co.uk

Nike Release Real Self-Lacing Trainers For Back To The Future Day

Not many films can say they have had enough influence to have their own day, but on Wednesday 21st October 2015 the world celebrated ‘Back To The Future day’, so called because it is the date which main character Marty McFly travels 30 years in the future to in the 1989 classic.

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Nike Create Self-Lacing Trainers

Many great inventions which appeared in the film seemed impossible at the time but have since become a reality, including video calling and handheld computers. However one feature to come true which many wouldn’t have expected is self-lacing trainers.

For the special day the world famous trainer company decided to challenge their R&D team to come up with a special pair they could give to Michael J Fox, original actor of Marty, on the big day. After teasing fans on social media, Nike presented him with the first pair, which feature their patented self-lacing technology and bear a strong resemblance to the pair from the film.

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According to Nike, the shoe-lacing mechanism is “an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support. But this is just the first iteration.”

The special limited edition pair which were made for Back To The Future Day will be auctioned off next year with all the proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. Nike have however hinted that the shoes may just be the first pair of many to come, with self-lacing coming to more designs in the years ahead.

“By imagining the future, we create it,” reads the statement from Nike. “Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner.”

Some believe that this move my Nike could be a signal that our footwear is set be another product which will feature ‘smart’ technology in the future. This is most likely to initially be for sporting purposes, with some football boots already containing chips and sensors which can log distance covered and other useful metrics.

Extreme sports brands could also potentially start experimenting with designs which link to a skateboard or adapt themselves in order to provide the best grip and comfort. Companies such as Vans and Globe trainers may want to look for ways which can set them apart inside a competitive market; although they would have to be sure they won’t alienate their core customers.

Vans, Nike, Adidas & Globe Trainers Plus More At Scorpion Shoes

At Scorpion Shoes we offer a diverse range of footwear including the latest skate shoes from brands including Vans, Etnies, Nike and Globe trainers. We also stock a huge selection of boots, sandals and other types of shoe for both women and men and a variety of styles and colours.

We pride ourselves on our fantastic customer service, so if you have any questions please don’t hesitate to get in contact by calling 0207 267 6195 or email customer-services@scorpionshoes.co.uk

The Rise Of Trainers In The Fashion World

Over the last few years trainers have been having their moment in the female fashion world, after what appeared to be a brief romance turned into something much bigger. It started back in 2010, when a series of famous models began wearing trainers, including Kate Moss and Charlotte Gainsbourg.

Trainers In Women’s Fashion

The growth of trends around sportswear and more casual forms of fashion have helped contribute to the rise in popularity of trainers, according to fashion data analytics company Editd. Their data shows that the trend has continued in the last two years, with demand growing from 1,203 in January 2013 to 3,003 in January 2015.

Commenting on the results, Katie Smith, senior retail analyst at Editd says: “levels of new sneakers on the UK womenswear’s footwear market first spiked in July 2013, during spring summer 2013. It was that season that Ashish put Reebok Classics on their catwalk and when Moschino Cheap and Chic included trainers in their show.”

There is a danger that wearing trainers can make you look like a teenager, however there are plenty of ways you can work them into an adult wardrobe. The most important rules are to stick to classic designs and in simple colours which work well with most of the clothes you own.

This means sticking to relatively neutral and pastel based colours, unless you have a specific outfit which requires trainers that are slightly bolder. White is often the most popular colour for women, as they are the most flexible in terms of what they can be worn with. The brands which have managed to capitalise on the rise of trainers includes Lanvin, Jimmy Choo and Tommy Hilfiger, alongside sportswear brands such as Nike, Adidas and Converse.

ash trainers

According to the data, more than 16,000 black trainers are currently retailing in the online women’s trainers market in the UK, making up 25% of the market. Neutral trainers make up 23% of the share, while grey accounts for 20%. There have also been a number of women’s only brands gaining popularity including Ash trainers, which are going from strength to strength.

ash-trainers2

What has surprised many fashion experts is how the trend has been led by many of the higher class stores, with a higher proportion of styles available at shops such as Selfridges when compared with high street stores such as Topshop. “It’s interesting to see the luxury retailers giving the trainer trend a higher level of backing than Topshop do,” says Smith.

Many now wonder how long the trend will last or whether it will stay around forever. According to Smith, the demand for fashionable trainers is not expected to disappear anytime soon. “Casual lifestyles and widespread participation in exercise means the popularity of active footwear isn’t going to dissipate.”

Ash Trainers, Chelsea Boots & More At Scorpion Shoes

At Scorpion Shoes we have a huge range of footwear including boots, trainers and sandals, plus hats, bags, belts and other accessories. From desert boots to ash trainers, we’re confident you’ll find your ideal pair of footwear in one of our Camden stores, or through our website.

We pride ourselves on our fantastic customer service, so if you have any questions please don’t hesitate to get in contact by calling 0207 267 6195 or email customer-services@scorpionshoes.co.uk