Converse has redesigned its iconic canvas basketball shoe – the Chuck Taylor All Star –
to appeal to a growing audience of non-sports-playing sneaker fans
in the music, fashion, arts and design industries.
“Since its debut in 1917, the Chuck Taylor All Star has become one of the world’s
most celebrated sneakers, with fans, artists and musicians adopting the brand
as a badge of creativity and self-expression,” said a statement from Converse,
the 100-year-old American shoe company now owned by Nike.
“The Chuck Taylor All Star II is designed to meet the demands of the creative
lifestyle and is built for the next generation of self-expression.”
The original design’s rubber toe-cap, All Star ankle patch and textured foxing –
the white rubber strip that connects the sole to the canvas upper – have all been retained.
A sole liner has been added to cushion the wearer’s feet and provide arch support
using Nike’s Lunarlon foam material, which has been a key feature in a number
of its most successful recent basketball shoe designs. A strip of padding has been added
around the collar of the shoe, and the tongue has been given a non-slip finish.
A perforated artificial micro-suede upper liner has also been introduced to
help prevent the wearer’s feet from getting too hot and sweaty.
The redesign is available in both a classic high-top style, and a low-cut version –
with a rectangular patch at the top of the tongue – and is available in black,
red, blue and all-white for its first release today, 28th July.