Converse has redesigned its iconic canvas basketball shoe – the Chuck Taylor All Star –
to appeal to a growing audience of non-sports-playing sneaker fans
in the music, fashion, arts and design industries.
“Since its debut in 1917, the Chuck Taylor All Star has become one of the world’s
most celebrated sneakers, with fans, artists and musicians adopting the brand
as a badge of creativity and self-expression,” said a statement from Converse,
the 100-year-old American shoe company now owned by Nike.
“The Chuck Taylor All Star II is designed to meet the demands of the creative
lifestyle and is built for the next generation of self-expression.”
The original design’s rubber toe-cap, All Star ankle patch and textured foxing –
the white rubber strip that connects the sole to the canvas upper – have all been retained.
A sole liner has been added to cushion the wearer’s feet and provide arch support
using Nike’s Lunarlon foam material, which has been a key feature in a number
of its most successful recent basketball shoe designs. A strip of padding has been added
around the collar of the shoe, and the tongue has been given a non-slip finish.
A perforated artificial micro-suede upper liner has also been introduced to
help prevent the wearer’s feet from getting too hot and sweaty.
The redesign is available in both a classic high-top style, and a low-cut version –
with a rectangular patch at the top of the tongue – and is available in black,
red, blue and all-white for its first release today, 28th July.
Here some of our favourite outfits for who’s gonna spend this summer in the city.
Photographer Toufic Beyhum returns to Brixton to capture the footwear fans kicking
back at Friday prayers.
Just inside the entrance of Brixton masjid is an undiscovered sneakerhead’s paradise:
racks and racks of the latest adidas and Nikes where worshippers leave their shoes before
entering the sacred space. It’s here that photographer Toufic Beyhum has been
documenting footwear fans at Friday prayers for a year, in a series that debuted on Dazed.
Beyhum’s project caused a stir in the Muslim community – after the images found
their way around the mosque, he had people coming up to him saying how much
they loved them (the imam even declared himself a fan).
Converse is celebrating its signature Chuck Taylor All Star line in a
new push that showcases consumers who make their own mark on the sneaker.
The campaign kicked off yesterday with more than 200 portraits of worn and
customized Chucks from around the world, including some from notable fans
like singer Patti Smith and artist Andy Warhol.
Called “Made By You,” the push features the 98-year-old Chuck line, which is
the foundation of the Nike-owned Converse brand.
Converse’s campaign highlights its customers’ creative spirit, although it also
includes high-level celebrities.
“Made By you originated from a simple human truth – we all want to be our
true, authentic self in this world,” said Vice President of Global Marketing
Ian Stewart. “Fans of Chuck Taylor are the ones who have made Chuck Taylor
an iconic badge of creative self-expression. It’s time we celebrated them.”
“The Golden Years”, a new series of the photographer Dean Bradshaw,
to whom we already had the excellent project “Real Life Superheroes”,
and who this time stages sports seniors in action into portraits full of energy.
A humorous response to the traditional images of young athletes
usually found in advertisements and magazines.
Converse debuts its Fall 2014 Converse All Star collection featuring new silhouettes and elevated detailing.
Featuring a sleek monochromatic look, the new Converse Chuck Taylor All Star Rubber
protects from rainy day weather and music festival mud pits.
The classic silhouette has been reinvented with a more durable and indestructible rubber material
to suit anyweather for any style. The entire upper is made up of the water resistant rubber,
while your feet stay warm with a soft fleece lining.
The collection has dropped in 7 color ways including an all white silhouette for the daredevils.
Buy your pair of Converse Chuck Taylor All Star Rubber HERE.
We love coordinating our style with our clothes; it’s an easy way to make your outfit more interesting and stand out from the rest of the crowd.
Start coordinating your make up with your shoes and raise your style-game.
We’ve put together some examples based on an article found on Stylist.
Get these styles HERE.
Unfortunately the Carnival is over. But, like every other year, it didn’t fail to deliver; even with torrential rain on Monday.
We can get the look from some of these colourful and festive outfits from this year’s Carnival!
Gets their styles HERE.
We are seeing our brands and shoes cropping up here there and everywhere! This week we have spotted a couple of styles in Stylist and Time Out magazine.
We spied the Nike Air Internationalist trainers in the Style List pages of Stylist Magazine this week.
We have them available HERE
And in Time Out we saw that the Converse All Star Tie Dye Hi Tops were featured on their Give It Some Welly Page.
We have them available ON OFFER HERE
New Converse window display in our Camden High Street store, promoting the fab new tie dye collection!